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How to Avoid Email Going into SPAM

How to avoid email blocking

Remember Do your Research on how to avoid becoming a spammer or blacklisted.  The life of your emails depends on it.  Watch a few YouTube videos or read blogs on this topic so you can see what is being done by other professional companies.

How to Avoid your email from being blacklisted or marked as spam.  Follow these best practices:

  1. Build your email list organically: Only send emails to contacts who have subscribed to your email program. Avoid sending emails to contacts scraped from websites, third-party sources, or purchased contact lists.

  2. Monitor your email campaign statistics: Regularly check your email campaign statistics to identify any issues that might lead to blacklisting. Pay attention to metrics such as open rates, click-through rates, and bounce rates.

  3. Improve your email content: Work on creating engaging and relevant content that resonates with your audience. Avoid using spam-trigger words and phrases that might trigger spam filters.

  4. Segment your mailing list: Segmenting your mailing list based on user preferences and behavior can help improve deliverability and engagement rates. By sending targeted emails to specific segments, you can reduce the chances of being marked as spam.

  5. Remember, maintaining a good sender reputation is crucial for avoiding blacklists and ensuring successful email deliverability.

  6. Never Use Your Primary Domain

  7. Check your Deliverability

  8. Warmup your Inbox

  9. Verify your Email list prior to sending and remove or correct non-deliverables.

  10. No more than one link in your emails

  11. Make sure that you customize your email

  12. Type the email as if you were typing it directly, and change your email documents to not be the same template.

See more detailed information here: https://blog.hubspot.com/marketing/email-blacklist

There are several tools available to check if your emails are being marked as spam. Here are a few popular ones:

  1. Mail Tester: Mail Tester is a free tool that allows you to check the spam score of your emails. It analyzes various factors such as SPF, DKIM, DMARC, and content to determine the likelihood of your email being marked as spam.

  2. MX Toolbox: MX Toolbox provides a comprehensive set of email deliverability tools, including an email blacklist checker. It checks if your email server or IP address is listed on any major email blacklists.

  3. SpamAssassin: SpamAssassin is an open-source spam filter that can be used to test your emails for spam triggers. It assigns a score to each email based on various criteria and provides a detailed report.

  4. Postmark Spam Check: Postmark Spam Check is an online tool that analyzes the content of your email and provides a spam score. It also suggests improvements to help you avoid spam filters.

These tools are external services, and their effectiveness may vary. It’s always a good idea to regularly monitor your email campaign statistics and make necessary adjustments to improve deliverability.

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